Big Data Analytics has started to see adoption by many customers across Europe. In this presentation, Frank Ketelaars, who is working as the IBM Big Data Technical Lead in Europe, will discuss a number of customer cases he has been involved in over the past 4 years. He will focus on patterns that have best fit a big data approach, such as 360 degree view of a customer and data warehouse modernization and how these have added significant business value to customers implementing the solutions.

Additionally, Frank will cover a few lessons learned and best practices.