With his experience in software design, data visualization, and business strategy, Mike Branch is instrumental in helping make Geotab the most powerful and user-friendly fleet management software platform in the industry. As Vice President of Business Intelligence, Mike sets the vision for how the nearly 2 billion telematics records processed by Geotab daily are transformed into useful reporting and analytics tools that help customers better understand their businesses. Prior to Geotab, Mike was the founder and CEO of Inovex Inc., a software development firm which specialized in designing information systems for the healthcare and energy sectors. In 2013, Mike launched Maps BI, a cloud-based SaaS combining interactive mapping, business intelligence, and collaboration. Maps BI was integrated into Geotab’s telematics platform as a Geotab Marketplace partner and then acquired by the company in 2016.