Safety Experience Engine (SEE). Content Qualification Cloud Tool
Business talk | Spanish
Business talk | Spanish
Theatre 21: Track 5
Thursday - 15.25 to 16.05 - Business
Telecommunications
At PRISA group we have developed a complex tool using BigData and Machine learning technologies in cloud platform to qualify content from EL PAÍS with editorial and commercial KPIs.
This tool will help us to ensure brands safety and qualify the contents with the polarity and the feelings inferred by them. This will allow prisa to have new commercial proposals of greater value within the advertising area.
